New store aims to give Ocean View something to party about

Coastal Point • Tyler Valliant: Party Decor & More owner Jim Schnepf-Pratt poses for a photo at his new location in Ocean View.Coastal Point • Tyler Valliant: Party Decor & More owner Jim Schnepf-Pratt poses for a photo at his new location in Ocean View.Ocean View now has a party store to call its very own, as a Rehoboth Beach-based business has opened a second location in Ocean View, expanding its offerings for the needs of the area’s growing communities.

Party Decor & More has been in business in Rehoboth for four years, and owner Jim Schnepf-Pratt said it has been very successful and popular amongst that community. And on June 21, the second location of Party Decor & More opened in Ocean View.

“Ocean View chose us,” Schnepf-Pratt said of why he decided to expand his business in the area.

He said he was initially approached by the property owner, who asked him if he was interested in opening another location at 29 Atlantic Avenue, where Curves was formerly located. He visited the location four times before making the final decision to move in.

Schnepf-Pratt said he decided to stock the new Ocean View location with unique merchandise, rather than just duplicating what his Rehoboth store carries. If the Rehoboth store carries silver balloons, for example, the Ocean View store carries gold ones. The Ocean View location also has a different variety of piñatas, he noted.

Despite the differences, Schenpf-Pratt said many of the new store’s aspects are the same as the original.

Party Decor & More has been known for its balloon displays, something in which Schnepf-Pratt said he takes great pride. He is self-taught in the skill and does all of the arrangements himself, keeping his art and his expertise a trade secret.

The intricacy of his creations goes so far as to use only one string to hold together balloons that were formed into a dolphin shape that was on display at the Ocean View location during its opening. He noted he did not even have to use a pole to hold the structure together.

The balloon displays have been in great demand, Schnepf-Pratt said, and he even recently designed one for a funeral.

Personal touches in the stores go a long way toward attracting customers, Schnepf-Pratt said. One of his favorite aspects of his Rehoboth store, he said — but one that he has not yet added to the new location — is the Christmas tree that he keeps year-round. Instead of just having it for the winter holiday, he decorates the tree for every season. Currently, the tree is red-, white- and blue-themed from the Fourth of July.

The stores also offer a wide variety of supplies that go beyond party needs, including greeting cards, seasonal lights and more.

“We aim to put a smile on people’s faces, and we do it,” Schnepf-Pratt said, adding that that phrase is the goal of his store and one taken to heart by himself and the rest of his employees.

Party Décor & More is open from 10 a.m. to 6 p.m. Tuesday through Saturday. It is closed on Sunday and Monday. For more information, stop in at the store at 29K Atlantic Avenue or call (302) 541-0220.